“Riches & Power,” the second single off The Yutes’ forthcoming album, “Ghetto Yutes,” takes listeners on a sonic journey through dancehall, ska and hip-hop. Produced by Cin-Trax, “Riches & Power” shows the uncanny chemistry between The Yutes and Govana, who collaborated for the first time on this track. It shows how adaptive The Yutes are as artists: their catalog includes everything from hip-hop to dancehall to reggae to trap. Meanwhile, Govana is a leading force in Jamaican dancehall and culture, evidenced by his significant YouTube and social media followings. With their brilliant collaboration, The Yutes and Govana are positioned to reach new audiences and satisfy their respective core fan bases in Jamaica.

Directed by Shane Creative, most known for his work with Vybz Kartel, Aidonia, Skeng and Lilaike, the video for “Riches & Power” juxtaposes Govana’s home neighborhood in Spanish Town, Kingston with his current beachfront pool party location which overflows with women and luxury. Shane uses a brilliant array of colors to match and enhance their visual allure with their prowess on the mic; from the track to the music video, it’s a star-studded affair. However, The Yutes are no strangers to the spotlight: their resume is impressive in and of itself.

The Yutes look to extend their reach and influence in global markets. “Riches & Power” marks their fourth official music video and it could not come at a better time.

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Video Credits:
Director: Shane Creative
Co-director: Aka Ruppi
Producer: Asia Drummond
Gaffer: Shawn Jr
Assistant Camera: Davii Chopz
Photographer: Quan Wikid
Drone Operator: Dacx Productions
Set Coordinator: Blacks Too Cool
Make-Up Artist: Nickay Allen
PA: Jensavi
Creative Directors: Chuck Wilson & Domingo Neris

#RichesAndPower #TheYutes #Govana #ShaneCreative #dancehall


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